Showing results 1 - 20 of 52 total
Examines how the marketing team at Skagit Valley College in the state of Washington has taken the college's vision of equity and translated it into successful marketing and outreach activities that support student success and reach diverse populations.
Design Flexibility Within Your College's Brand Guidelines
January 23, 2019
Shows how to maintain a cohesive look for your college while also trying to squeeze the most design flexibility out of your brand guidelines.
Creating and Maintaining an Agile Digital Strategy
December 4, 2018
Provides an outline for developing a strategic digital plan to influence potential students to enroll and current students to return.
Becoming Your Own Media Channel
October 30, 2018
Examines how to tell your college's story in ways that will drive traffic to your website and social channels and make you an even more valuable asset to your local media partners.
10 Ways to Work Faster With Photos and Videos
February 7, 2018
10 easy-to-implement tips to take your visual storytelling to the next level.
Using Multiple Tactics in Digital Marketing
October 17, 2017
Budgeting for a digital and mobile campaigns.
Work more closely with faculty to improve student retention.
Becoming a Marketing Superhero: Marketing the Marketing Department
February 28, 2017
Branding the college marketing department.
Designing for the Digital World
August 23, 2016
Digital design issues, including structuring content, styles, and more.
How to Prove Marketing is Working
May 3, 2016
Marketing shouldn't be the scapegoat when enrollment goes down.
College Blogging With Crowdsourcing
February 23, 2016
How a crowd-sourced blog can bring key benefits to your marketing efforts and your institution.
Healing a Tired Crew While Heaping on More Change
November 17, 2015
How a marketing and communication office became one of the top-performing departments on campus.