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Showing results 1 - 20 of 49 total

Becoming Your Own Media Channel

Becoming Your Own Media Channel
October 30, 2018

Examines how to tell your college's story in ways that will drive traffic to your website and social channels and make you an even more valuable asset to your local media partners.

10 Ways to Work Faster With Photos and Videos

10 Ways to Work Faster With Photos and Videos
February 7, 2018

10 easy-to-implement tips to take your visual storytelling to the next level.

Measuring ROI in Digital Marketing From Engagement to Enrollment

Measuring ROI in Digital Marketing From Engagement to Enrollment
October 31, 2017

Answer the age-old question, "Is our marketing really working?"

Using Multiple Tactics in Digital Marketing

Using Multiple Tactics in Digital Marketing
October 17, 2017

Budgeting for a digital and mobile campaigns.

10 Things You Can Do to Make Your Website More Accessible

10 Things You Can Do to Make Your Website More Accessible
August 30, 2017

Make your college's website more accessible.

How to Think Like a Faculty Member But Create Change Like a Marketer

How to Think Like a Faculty Member But Create Change Like a Marketer
April 11, 2017

Work more closely with faculty to improve student retention.

Breaking Down Organizational Silos in a Culture That Was Built for Them

Breaking Down Organizational Silos in a Culture That Was Built for Them
April 4, 2017

Create new working relationships across campus and across divisions.

Becoming a Marketing Superhero: Marketing the Marketing Department

Becoming a Marketing Superhero: Marketing the Marketing Department
February 28, 2017

Branding the college marketing department.

The Best (and Worst) of Student Recruitment Experiences

The Best (and Worst) of Student Recruitment Experiences
January 31, 2017

Reviews findings from "secret shopper" studies at 20 community colleges.

Designing for the Digital World

Designing for the Digital World
August 23, 2016

Digital design issues, including structuring content, styles, and more.

The Photo-Video-Social Trifecta

The Photo-Video-Social Trifecta
July 26, 2016

How one college closely aligned the photographer, videographer and social media specialist to better cover events.

How to Prove Marketing is Working

How to Prove Marketing is Working
May 3, 2016

Marketing shouldn't be the scapegoat when enrollment goes down.

Who is Gen Z? And What Do They Mean for Marketing?

Who is Gen Z? And What Do They Mean for Marketing?
April 26, 2016

How to integrate Gen Z into your college's marketing plans.

College Blogging With Crowdsourcing

College Blogging With Crowdsourcing
February 23, 2016

How a crowd-sourced blog can bring key benefits to your marketing efforts and your institution.

7 Ways to Invigorate Your Marketing Plan With Content Strategy

7 Ways to Invigorate Your Marketing Plan With Content Strategy
January 26, 2016

Use content strategy to make a marketing plan more engaging, effective, memorable and measurable.

Healing a Tired Crew While Heaping on More Change

Healing a Tired Crew While Heaping on More Change
November 17, 2015

How a marketing and communication office became one of the top-performing departments on campus.

Social Media That Students Actually "Like"

Social Media That Students Actually "Like"
July 21, 2015

Use the latest trends in social media to bring your college's efforts up to date.

Retention Is Everyone's Job But Marketing Can Save the Day

Retention Is Everyone's Job But Marketing Can Save the Day
April 28, 2015

Why retention is the single best way to recruit students.

10 Ideas to Boost Enrollment

10 Ideas to Boost Enrollment
April 14, 2015

Enrollment-boosting ideas.

Using Smartphones for Marketing and Recruitment

Using Smartphones for Marketing and Recruitment
February 24, 2015

Mobile advertising, targeting audiences and text messaging.

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