Showing results 1 - 20 of 58 total
From Hubspot to Google Ads: Achieving Results In-House
January 28, 2020
Discusses how to use Hubspot in conjunction with Google Ads to raise college awareness and generate leads.
Communication With a Diversity and Inclusion Lens
September 24, 2019
Delves into the meaning of diversity and inclusion and then discusses how the marketing office can promote diversity and inclusion both internally and externally through intentional and strategic communications.
Photo Essentials: From Photo Shoot to Editing to Storage
August 21, 2019
Covers the most important basics of photography, from setting up photo shoots to uploading, organizing and editing your images.
Digital Accessibility on Your College Website
July 17, 2019
Provides strategies to ensure digital materials on your college website are in compliance with accessibility standards.
Connect the Dots to Market Academic Programs
June 5, 2019
Highlights strategies developed by HACC, Central Pennsylvania's Community College to keep up with the constant demand to promote individual academic programs.
Looks at how Spartanburg Community College issues an annual "casting call" to find students to feature in the college's promotional materials.
Examines how the marketing team at Skagit Valley College in the state of Washington has taken the college's vision of equity and translated it into successful marketing and outreach activities that support student success and reach diverse populations.
Design Flexibility Within Your College's Brand Guidelines
January 23, 2019
Shows how to maintain a cohesive look for your college while also trying to squeeze the most design flexibility out of your brand guidelines.
Creating and Maintaining an Agile Digital Strategy
December 4, 2018
Provides an outline for developing a strategic digital plan to influence potential students to enroll and current students to return.
Becoming Your Own Media Channel
October 30, 2018
Examines how to tell your college's story in ways that will drive traffic to your website and social channels and make you an even more valuable asset to your local media partners.
Measuring ROI in Digital Marketing From Engagement to Enrollment
October 31, 2017
Answer the age-old question, "Is our marketing really working?"
10 Things You Can Do to Make Your Website More Accessible
August 30, 2017
Make your college's website more accessible.
Create new working relationships across campus and across divisions.
The Best (and Worst) of Student Recruitment Experiences
January 31, 2017
Reviews findings from "secret shopper" studies at 20 community colleges.