Showing results 1 - 20 of 51 total
Design Flexibility Within Your College's Brand Guidelines
January 23, 2019
Shows how to maintain a cohesive look for your college while also trying to squeeze the most design flexibility out of your brand guidelines.
Creating and Maintaining an Agile Digital Strategy
December 4, 2018
Provides an outline for developing a strategic digital plan to influence potential students to enroll and current students to return.
Becoming Your Own Media Channel
October 30, 2018
Examines how to tell your college's story in ways that will drive traffic to your website and social channels and make you an even more valuable asset to your local media partners.
Measuring ROI in Digital Marketing From Engagement to Enrollment
October 31, 2017
Answer the age-old question, "Is our marketing really working?"
10 Things You Can Do to Make Your Website More Accessible
August 30, 2017
Make your college's website more accessible.
Create new working relationships across campus and across divisions.
The Best (and Worst) of Student Recruitment Experiences
January 31, 2017
Reviews findings from "secret shopper" studies at 20 community colleges.
The Photo-Video-Social Trifecta
July 26, 2016
How one college closely aligned the photographer, videographer and social media specialist to better cover events.
Who is Gen Z? And What Do They Mean for Marketing?
April 26, 2016
How to integrate Gen Z into your college's marketing plans.
7 Ways to Invigorate Your Marketing Plan With Content Strategy
January 26, 2016
Use content strategy to make a marketing plan more engaging, effective, memorable and measurable.
Social Media That Students Actually "Like"
July 21, 2015
Use the latest trends in social media to bring your college's efforts up to date.