Showing results 21 - 52 of 52 total
Retention Is Everyone's Job But Marketing Can Save the Day
April 28, 2015
Why retention is the single best way to recruit students.
Using Smartphones for Marketing and Recruitment
February 24, 2015
Mobile advertising, targeting audiences and text messaging.
Speak Your Donors' Language: Tips to Sharpen Donor Communicatons
September 23, 2014
Th most effective communication methods for donors.
Seven Obstacles to Effectively Recruiting Anyone
April 29, 2014
Describes an "enrollment pipeline" with solutions for keeping prospective students on track and in line to successfully enroll in your college. Focuses on specific places where new prospects get lost and then identifies ways to plug the leaks.
Overcoming the Inside the College Obstacles to Marketing
April 15, 2014
If only your job were ONLY about doing the marketing for your college. Unfortunately, it isnâ€™t. Itâ€™s about getting resources, buy-in from faculty, agreement from leadership, and a willingness to stand apart from the competition. Dr. Cox-Otto shares her favorite tips to get even the toughest audiences on your side. Included are various appeals that are proven to work.
Crisis Communications Across Multiple Campuses
September 17, 2013
Covers the process involved in developing a comprehensive "Incident Communications Plan" for the North Orange County Community College District, including the importance of communicating with outside agencies and presenting the plan to the campus community.
Discusses how to adapt to the always-changing digital world, with emphasis on effective practices for making content shorter and more engaging.
Creating an Online Newsroom
June 11, 2013
Showcases how San Diego State University has created its own online news bureau to cover campus news and activities. Includes a discussion of the university's philosophy, approach and tools used.
Building Influence Without Authority
May 21, 2013
Discusses how to decide what and who to focus your influence on and then provides seven essential ingredients for success.
Establishing a Vibrant Alumni Program
April 16, 2013
Discusses how to establish a vibrant alumni program, including the essential elements of a good program and how to go about engaging your college's former students.
Webbing Your Social Networks
February 19, 2013
Shows how Fox Valley Technical College has successfully tied its communication streams together using a "hub and spokes" content sharing strategy that involves both pushing and pulling content across multiple channels and using the website as a digital hub for all college communications.
The Social Media Power Trio: Facebook, Twitter, Pinterest
January 22, 2013
Focuses on three of the major social media channels with the strongest implications for two-year colleges -- Facebook, Twitter and Pinterest. Provides a quick overview of each one, including recent updates on each platform, and then offers strategies for effectively engaging students in the social media stratosphere.
Creating and Managing a Research-Driven Marketing Program
November 27, 2012
Shows how the Kentucky Community and Technical College System has established a system-wide research culture that guides all marketing efforts across the system's 16 colleges. Also provides inexpensive, do-it-yourself research tools for those who can't afford to hire outside help.
Tips for Taking Better Photos (And Storing Them)
October 23, 2012
Highlights ways to improve the overall quality of your images, with emphasis on selecting the right gear for the job and manipulating lighting in various situations. Also looks at digital asset storage and how to speed up workflow using Adobe Lightroom software.
Building a Communication Strategy for Retention
September 25, 2012
Stresses the importance of communication in retention and shows how Volunteer State Community College in Tennessee has built a cross-functional, multi-office communication strategy for retention.
Managing Today's Media Landscape
August 28, 2012
Discusses how to modernize your marketing communications, from strategy to implementation. Emphasis is on developing a coordinated effort throughout your entire organization to ensure that investments are optimized across all media platforms and contributing to the bottom line.