Showing results 21 - 59 of 59 total
The Photo-Video-Social Trifecta
July 26, 2016
How one college closely aligned the photographer, videographer and social media specialist to better cover events.
Who is Gen Z? And What Do They Mean for Marketing?
April 26, 2016
How to integrate Gen Z into your college's marketing plans.
7 Ways to Invigorate Your Marketing Plan With Content Strategy
January 26, 2016
Use content strategy to make a marketing plan more engaging, effective, memorable and measurable.
Social Media That Students Actually "Like"
July 21, 2015
Use the latest trends in social media to bring your college's efforts up to date.
Enrollment is Down HOW Much? How Marketing Can Respond
November 18, 2014
Strategies and tools to empower your communications team when enrollment is down.
Seven Obstacles to Effectively Recruiting Anyone
April 29, 2014
Describes an "enrollment pipeline" with solutions for keeping prospective students on track and in line to successfully enroll in your college. Focuses on specific places where new prospects get lost and then identifies ways to plug the leaks.
Overcoming the Inside the College Obstacles to Marketing
April 15, 2014
If only your job were ONLY about doing the marketing for your college. Unfortunately, it isnâ€™t. Itâ€™s about getting resources, buy-in from faculty, agreement from leadership, and a willingness to stand apart from the competition. Dr. Cox-Otto shares her favorite tips to get even the toughest audiences on your side. Included are various appeals that are proven to work.
Get Audited in a Good Way: Fine-Tune Your Web Presence
October 29, 2013
Outlines the process for a successful website audit and provides tips for prioritizing changes.
Crisis Communications Across Multiple Campuses
September 17, 2013
Covers the process involved in developing a comprehensive "Incident Communications Plan" for the North Orange County Community College District, including the importance of communicating with outside agencies and presenting the plan to the campus community.
Blogging Boot Camp: How to Get Your Blog Fit
August 27, 2013
Offers practical advice to get your blog in tip-top shape.
Discusses how to adapt to the always-changing digital world, with emphasis on effective practices for making content shorter and more engaging.
Creating an Online Newsroom
June 11, 2013
Showcases how San Diego State University has created its own online news bureau to cover campus news and activities. Includes a discussion of the university's philosophy, approach and tools used.