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Showing results 21 - 52 of 52 total

Retention Is Everyone's Job But Marketing Can Save the Day

Retention Is Everyone's Job But Marketing Can Save the Day
April 28, 2015

Why retention is the single best way to recruit students.

10 Ideas to Boost Enrollment

10 Ideas to Boost Enrollment
April 14, 2015

Enrollment-boosting ideas.

Using Smartphones for Marketing and Recruitment

Using Smartphones for Marketing and Recruitment
February 24, 2015

Mobile advertising, targeting audiences and text messaging.

Enrollment is Down HOW Much? How Marketing Can Respond

Enrollment is Down HOW Much? How Marketing Can Respond
November 18, 2014

Strategies and tools to empower your communications team when enrollment is down.

Speak Your Donors' Language: Tips to Sharpen Donor Communicatons

Speak Your Donors' Language: Tips to Sharpen Donor Communicatons
September 23, 2014

Th most effective communication methods for donors.

Seven Obstacles to Effectively Recruiting Anyone

Seven Obstacles to Effectively Recruiting Anyone
April 29, 2014

Describes an "enrollment pipeline" with solutions for keeping prospective students on track and in line to successfully enroll in your college. Focuses on specific places where new prospects get lost and then identifies ways to plug the leaks.

Overcoming the Inside the College Obstacles to Marketing

Overcoming the Inside the College Obstacles to Marketing
April 15, 2014

If only your job were ONLY about doing the marketing for your college. Unfortunately, it isn’t. It’s about getting resources, buy-in from faculty, agreement from leadership, and a willingness to stand apart from the competition. Dr. Cox-Otto shares her favorite tips to get even the toughest audiences on your side. Included are various appeals that are proven to work.

Get Audited in a Good Way: Fine-Tune Your Web Presence

Get Audited in a Good Way: Fine-Tune Your Web Presence
October 29, 2013

Outlines the process for a successful website audit and provides tips for prioritizing changes.

Crisis Communications Across Multiple Campuses

Crisis Communications Across Multiple Campuses
September 17, 2013

Covers the process involved in developing a comprehensive "Incident Communications Plan" for the North Orange County Community College District, including the importance of communicating with outside agencies and presenting the plan to the campus community.

Blogging Boot Camp: How to Get Your Blog Fit

Blogging Boot Camp: How to Get Your Blog Fit
August 27, 2013

Offers practical advice to get your blog in tip-top shape.

The New Marketing Reality: Social Media and Short-Form Content

The New Marketing Reality: Social Media and Short-Form Content
July 23, 2013

Discusses how to adapt to the always-changing digital world, with emphasis on effective practices for making content shorter and more engaging.

Creating an Online Newsroom

Creating an Online Newsroom
June 11, 2013

Showcases how San Diego State University has created its own online news bureau to cover campus news and activities. Includes a discussion of the university's philosophy, approach and tools used.

Building Influence Without Authority

Building Influence Without Authority
May 21, 2013

Discusses how to decide what and who to focus your influence on and then provides seven essential ingredients for success.

Establishing a Vibrant Alumni Program

Establishing a Vibrant Alumni Program
April 16, 2013

Discusses how to establish a vibrant alumni program, including the essential elements of a good program and how to go about engaging your college's former students.

Webbing Your Social Networks

Webbing Your Social Networks
February 19, 2013

Shows how Fox Valley Technical College has successfully tied its communication streams together using a "hub and spokes" content sharing strategy that involves both pushing and pulling content across multiple channels and using the website as a digital hub for all college communications.

The Social Media Power Trio: Facebook, Twitter, Pinterest

The Social Media Power Trio: Facebook, Twitter, Pinterest
January 22, 2013

Focuses on three of the major social media channels with the strongest implications for two-year colleges -- Facebook, Twitter and Pinterest. Provides a quick overview of each one, including recent updates on each platform, and then offers strategies for effectively engaging students in the social media stratosphere.

Creating and Managing a Research-Driven Marketing Program

Creating and Managing a Research-Driven Marketing Program
November 27, 2012

Shows how the Kentucky Community and Technical College System has established a system-wide research culture that guides all marketing efforts across the system's 16 colleges. Also provides inexpensive, do-it-yourself research tools for those who can't afford to hire outside help.

Tips for Taking Better Photos (And Storing Them)

Tips for Taking Better Photos (And Storing Them)
October 23, 2012

Highlights ways to improve the overall quality of your images, with emphasis on selecting the right gear for the job and manipulating lighting in various situations. Also looks at digital asset storage and how to speed up workflow using Adobe Lightroom software.

Building a Communication Strategy for Retention

Building a Communication Strategy for Retention
September 25, 2012

Stresses the importance of communication in retention and shows how Volunteer State Community College in Tennessee has built a cross-functional, multi-office communication strategy for retention.

Managing Today's Media Landscape

Managing Today's Media Landscape
August 28, 2012

Discusses how to modernize your marketing communications, from strategy to implementation. Emphasis is on developing a coordinated effort throughout your entire organization to ensure that investments are optimized across all media platforms and contributing to the bottom line.

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