Equity in Action: Marketing Strategies That Support a Culture of Inclusion

Equity in Action: Marketing Strategies That Support a Culture of Inclusion

Dr. Tom Keegan, President, and James Walters, Director of Marketing and Communications, Skagit Valley College, WA

Broadcast Date: February 26, 2019

For today’s community college marketing and communication pros, it’s essential to create engaging materials that showcase two-year colleges as open doors to higher education, readily available to all who seek a better future. In doing so, colleges must also recognize that students walk through the doors with diverse backgrounds and perspectives, various skill levels and life experiences, often with feelings of uncertainty and self-doubt.

Does your college make them feel welcomed with open arms? Are they receiving the support they need to succeed?

In this 90-minute webinar, Dr. Tom Keegan, president of Skagit Valley College in the state of Washington, will share his vision of equity as an important framework for teaching and learning. Under his leadership, Skagit Valley has become recognized for its commitment to equity as the foundation for providing access, supporting achievement, and strengthening community.

Next, James Walters, director of marketing and communications at Skagit Valley (and NCMPR District 7 director), will examine how his team has taken the college’s vision of equity and translated it into successful marketing and outreach activities that support student success and reach diverse populations. Discussion will focus on how various college departments have collaborated on several initiatives, including LatinX Information Nights, a Back-to-School Backpack Blessing event, and the opening of a new Diversity Center. All have resulted in new community connections and new students who feel a sense of belonging.

Duration: 1:35:42

Cost to view: $99.00

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