Showing results 41 - 59 of 59 total
Establishing a Vibrant Alumni Program
April 16, 2013
Discusses how to establish a vibrant alumni program, including the essential elements of a good program and how to go about engaging your college's former students.
Webbing Your Social Networks
February 19, 2013
Shows how Fox Valley Technical College has successfully tied its communication streams together using a "hub and spokes" content sharing strategy that involves both pushing and pulling content across multiple channels and using the website as a digital hub for all college communications.
The Social Media Power Trio: Facebook, Twitter, Pinterest
January 22, 2013
Focuses on three of the major social media channels with the strongest implications for two-year colleges -- Facebook, Twitter and Pinterest. Provides a quick overview of each one, including recent updates on each platform, and then offers strategies for effectively engaging students in the social media stratosphere.
Creating and Managing a Research-Driven Marketing Program
November 27, 2012
Shows how the Kentucky Community and Technical College System has established a system-wide research culture that guides all marketing efforts across the system's 16 colleges. Also provides inexpensive, do-it-yourself research tools for those who can't afford to hire outside help.
Tips for Taking Better Photos (And Storing Them)
October 23, 2012
Highlights ways to improve the overall quality of your images, with emphasis on selecting the right gear for the job and manipulating lighting in various situations. Also looks at digital asset storage and how to speed up workflow using Adobe Lightroom software.
Building a Communication Strategy for Retention
September 25, 2012
Stresses the importance of communication in retention and shows how Volunteer State Community College in Tennessee has built a cross-functional, multi-office communication strategy for retention.
Managing Today's Media Landscape
August 28, 2012
Discusses how to modernize your marketing communications, from strategy to implementation. Emphasis is on developing a coordinated effort throughout your entire organization to ensure that investments are optimized across all media platforms and contributing to the bottom line.
Building Microsoft Word Design Templates
May 22, 2012
Demonstrates a successful method one graphic designer has devised for creating Microsoft Word design templates that look professional and can be used by anyone. Specifically, shows how to deconstruct a document using Adobe Creative Suite and rebuild it as a design template in Microsoft Word.
Online Resources for Graphic Designers
April 10, 2012
Discusses how to create interactive, digital publications with mass appeal and provides an overview of free tools available to publish and disseminate information.
Measuring Your Marketing Effectiveness
January 17, 2012
A nuts-and-bolts review of basic marketing measurement principles, designed to equip and empower marketing practitioners who know they should be doing more measuring but aren't sure how to start.
QR Codes: Go Beyond Black and White
October 25, 2011
A mid-level webinar that takes QR codes beyond basic definition, functionality and generation. Explores best practices, identifies pitfalls and highlights innovative uses of QR codes from inside and outside the higher education sector.
Words at Work: Speeches That Leave a Mark
May 31, 2011
Offers tips for putting yourself in your speaker's mind and choosing the words and stories he or she would choose, with emphasis on studying speech patterns and surroundings, making the speech format fit the occasion, and becoming a conduit for your speaker's ideas.
The Changing Nature of News and What It Means to You
April 26, 2011
Looks at the forces driving change in U.S. journalism and the alternative news ecology that is emerging. Offers recommendations on how to navigate the complicated contemporary mediascape to succeed in your communication efforts.
Media Buying: Finding the Right Mix on a Limited Budget
January 25, 2011
Delves into the science behind efficient media planning and buying, with emphasis on turning your advertising budget (from TV to online, from print to radio) into measurable impressions and leads.
Crisis Communications: When the Unthinkable Happens
November 30, 2010
Offers insights on preparedness, priorities and practical considerations when dealing with a crisis on campus, based on lessons learned from the Valentine's Day 2008 shooting on the campus of Northern Illinois University in which six students were killed and 18 were wounded.
Creating an Online Enrollment Marketing Plan
September 14, 2010
Provides three fundamentals that should support every online marketing initiative and identifies key performance indicators that separate success from failure.
A Team Approach to Successful Enrollment Management
May 18, 2010
Shows how Georgia Perimeter College created a college-wide enrollment management team to improve admission and registration and avoid a steep decline in enrollment.