Showing results 41 - 52 of 52 total
Crafting a Social Media Policy That Works
June 12, 2012
Showcases one college's social media policy and the steps taken to develop it, get buy-in from key stakeholders and effectively implement it.
Building Microsoft Word Design Templates
May 22, 2012
Demonstrates a successful method one graphic designer has devised for creating Microsoft Word design templates that look professional and can be used by anyone. Specifically, shows how to deconstruct a document using Adobe Creative Suite and rebuild it as a design template in Microsoft Word.
Online Resources for Graphic Designers
April 10, 2012
Discusses how to create interactive, digital publications with mass appeal and provides an overview of free tools available to publish and disseminate information.
Measuring Your Marketing Effectiveness
January 17, 2012
A nuts-and-bolts review of basic marketing measurement principles, designed to equip and empower marketing practitioners who know they should be doing more measuring but aren't sure how to start.
QR Codes: Go Beyond Black and White
October 25, 2011
A mid-level webinar that takes QR codes beyond basic definition, functionality and generation. Explores best practices, identifies pitfalls and highlights innovative uses of QR codes from inside and outside the higher education sector.
Words at Work: Speeches That Leave a Mark
May 31, 2011
Offers tips for putting yourself in your speaker's mind and choosing the words and stories he or she would choose, with emphasis on studying speech patterns and surroundings, making the speech format fit the occasion, and becoming a conduit for your speaker's ideas.
The Changing Nature of News and What It Means to You
April 26, 2011
Looks at the forces driving change in U.S. journalism and the alternative news ecology that is emerging. Offers recommendations on how to navigate the complicated contemporary mediascape to succeed in your communication efforts.
Media Buying: Finding the Right Mix on a Limited Budget
January 25, 2011
Delves into the science behind efficient media planning and buying, with emphasis on turning your advertising budget (from TV to online, from print to radio) into measurable impressions and leads.
Crisis Communications: When the Unthinkable Happens
November 30, 2010
Offers insights on preparedness, priorities and practical considerations when dealing with a crisis on campus, based on lessons learned from the Valentine's Day 2008 shooting on the campus of Northern Illinois University in which six students were killed and 18 were wounded.
Creating an Online Enrollment Marketing Plan
September 14, 2010
Provides three fundamentals that should support every online marketing initiative and identifies key performance indicators that separate success from failure.
Using Mobile Technology to Reach Students
July 13, 2010
Explores the demographics of those who use mobile technology and then examines the impact on various forms of college communications.
A Team Approach to Successful Enrollment Management
May 18, 2010
Shows how Georgia Perimeter College created a college-wide enrollment management team to improve admission and registration and avoid a steep decline in enrollment.