Creative Services Manager
Bellingham Technical College
Bellingham , WA
In the nearly five years since Sebastian Schoelss joined Bellingham Technical College (BTC), he has left a lasting and dramatic impact.
From day one, Schoelss’s extensive design experience allowed him to assess, prioritize and create a campuswide design plan for a complete rebrand of BTC’s look and feel. He skillfully addressed print, social media, outdoor and online advertising to ensure consistency across all platforms. Concurrently, he worked to ensure the college’s website redesign matched the college rebrand. The rebrand included a campus wayfinding system of informational kiosks, interior wayfinding, a campus parking system and large-scale murals. All were designed in-house and overseen through completion by Schoelss.
This year, Schoelss was key in rebuilding email campaigns and digital marketing to drive more students into BTC’s pipeline. He also launched a new fully realized campaign and played a vital role in campuswide design projects, including its equitable bathroom project.
“Sebastian is a fantastic teammate and collaborator who is genuinely excited about telling the college’s story in a way that is visually engaging and that pushes our brand into the future,” says Zoe Fraley, BTC’s director of communications and marketing and Schoelss’ nominator. “It is impossible to overstate how Sebastian’s work has impacted not only our campus but how our college is seen in the community.”
Born and raised in Germany, Schoelss has lived and worked in four countries, bringing an international view and design sense to all his projects. Schoelss’s almost 20-year career includes five years as designer and art director for Western Canada’s second largest sign company.