Home / National Connections / Webinars / July 26: Decentralized Social Media

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NEW Webinar:
The Dynamics of a Decentralized
Social Media Team

Wednesday, July 26
2 p.m. Eastern • 1 p.m. Central • Noon Mountain • 11 a.m. Pacific

For some colleges, social media management is a chance to lobby for a new position. For others, it’s something that has to be crammed into an already-full workload. But you don’t have to be limited to those two choices

Instead, try a decentralized team approach. With a little training, some written guidelines and some faith, you can unleash your own 12-headed dragon (the friendly, social kind) to meet your college’s social media goals.

This 90-minute webinar shows how Arizona Western College has established a team approach to managing social media by lobbying colleagues on campus for a small sliver of their employees’ time and creating authentic conversations with target audiences.

Specific topics include:

  • Why a team approach is advantageous.
  • Getting creative with little to no money.
  • How to structure and lead a decentralized team.
  • Troubleshooting.
  • Samples, strategy, campaigns, format.

This webinar is an encore presentation from NCMPR's 2017 national conference in Charleston. The content will be the same, but it's a great chance to get more people on your campus to hear the presentation.


About the Presenter

Lori Stofft
Dean of Marketing and Public Relations
Arizona Western College
Yuma, Arizona

A natural extrovert, Lori Stofft has been communicating for a living for more than 25 years. She has served in a variety of roles in newspaper marketing, community engagement and now in higher education marketing. She has a bachelor's degree in communication (with an emphasis in advertising) from Northern Arizona University and a master's degree in integrated marketing communication from West Virginia University.

At Arizona Western College, she leads the communication and public service teams, including public relations, television services, web, graphic design, photography, and both the college’s Small Business Development Center and public radio station. She sits on the President’s Cabinet and Sustainability Council, leads the Strategic Enrollment Management Committee, and co-leads the Strategic Planning Project. She authored the college’s first crisis communication plan and chairs the emergency response team.



$150 NCMPR members

The registration fee is a per connection fee with no limit to the number of viewers. (Pack a room full of people to get the best value!)

It does NOT include a recording of the webinar. However, participants will receive a copy of the PowerPoint presentation after the webinar.

For nonmembers, you must join NCMPR before registering for the webinar. Click on the registration button and you will be directed to the membership page.


NCMPR's National Office


Registration is closed.