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Summer Institute 2018

For Communicators and Presidents
Presented in Partnership with AACC


Thursday, June 21, 8 a.m. to 5 p.m
Friday, June 22, 8 a.m. to 12 noon
Texas Hill Country-San Antonio

With declining enrollments and tight budgets, it’s more important than ever before for today’s community and technical colleges to re-evaluate their brands (or lack of one) and determine if it’s time to start from scratch or do a refresh -- all with the college’s president as the brand leader.

Rebranding your college is not just about a logo or tagline. Your brand represents a promise to students and stakeholders. It tells them what to expect every time they interact with staff, faculty and others on campus and in the classroom.

Developing and sustaining your college’s brand takes a concerted effort on the part of the marketing team and the president. Whether recruiting new students, talking to current students, relaying important messages to business and legislative leaders, or reaching out to other constituencies, your brand messaging must be strategic, clear and consistent. Your website, promotional materials, outreach, social media, marketing initiatives, recruitment efforts, admissions and student services -- all should speak in harmony, telling your college’s story in a single, cohesive voice.

NCMPR’s Summer Institute 2018, for marketing managers and presidents, is all about taking a strategic approach to rebranding, starting with research to determine current perceptions, going through the creative process, and ending with a successful rollout.

Specific topics in this one-and-a-half-day workshop include:

  • Branding trends in higher education.
  • When to consider a rebrand.
  • Institutional branding vs. athletics branding.
  • Budgeting for a rebrand (without breaking the bank).
  • The all-important role of the president (forming a rebranding coalition; defining the decision-making process).
  • Choosing an agency.
  • The rebranding process (scope of work; getting everyone on board; data gathering; creative).
  • Rolling out a new brand.
  • Pitfalls to avoid.
  • Sustaining and marketing the new brand in the future.

Communicators are encouraged to bring their presidents for this informative and interactive workshop.

Come as a team and get a discount on the registration fee!

 

About the Presenters

Dr. Jordon Sharp, chief marketing and communication officer at Dixie State in Utah, has 20 years of experience in sales, marketing, public relations, consulting, motivational speaking and teaching. He has worked for the Walt Disney Company, Nest Entertainment, Living Scriptures Incorporated, and Richter7 PR & Advertising. At Dixie State, Dr. Sharp teaches leadership and communication courses and oversaw the rebranding of DSU from the Red Storm to the Trailblazers, which earned numerous regional and national awards, including the “Sales and Marketer of the Year” award from Utah Business Magazine and the prestigious Silver Anvil Award of Excellence from the Public Relations Society of America.

Other speakers include Dr. Richard Williams, president of Dixie State and a brand champion whose leadership was instrumental in the institution’s successful rebranding process, and Aaron Evans, vice president with Love Communications, the Salt Lake City-based agency that worked with Dixie State (on a slim budget) in the rebranding and rollout.

 

Registration Fee

$450 NCMPR members
$850 Communicator-President Team

The fee includes all workshop materials, breakfast and lunch on Thursday and breakfast on Friday. Participants are responsible for their own lodging and transportation.

For nonmembers, you must join NCMPR before registering. Click on the registration button and you will be directed to the membership page.

Hotel Reservations

Hyatt Regency Hill Country
9800 Hyatt Resort Drive
San Antonio, TX 78251
210-647-1234 (general information)

Room Rate:
NCMPR has blocked a limited number of rooms at the Hyatt Regency Hill Country at the group rate of $189 a night, single or double occupany (plus applicable room taxes).

Reservations:
GO ONLINE to make your room reservation.
Or call 888-421-1442. Mention you're with NCMPR.

The reservation cutoff date is May 30.
This guarantees the rate but not availability, so make your reservation early!

Airport Transportation
The Hyatt Regency Hill Country is about 17 miles (20 minutes) from the San Antonio International Airport. Supershuttle provides non-stop service for $72 round trip. Uber fares run $20 to $30 one way, and cab fares run about $43 one way.


Questions?

Contact the national office at (505) 349-0500.






















Come individually or as a team. If you come as a president-communicator team, you'll receive a discount on the registration fee!