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District 7
Pacesetter of the Year

The Pacesetter of the Year Award recognizes a president or CEO at a two-year community or technical college or district office who has demonstrated leadership and support in the area of college communications and marketing. Emphasis is placed on accomplishments within the past year.

The Pacesetter Award is presented annually in each of NCMPR's seven districts, and district winners are then considered for the national award.


2017 District 7
Pacesetter of the Year

Dr. Amy Morrison Goings
Lake Washington Institute of Technology
Kirkland, Washington

Dr. Amy Morrison Goings became Lake Washington Institute of Technology’s ninth president, joining LWTech in July 2013. As a first generation college graduate and passionate advocate for workforce education, Dr. Morrison Goings has committed her career to supporting students in achieving their educational goals. Under her leadership, the college has made advances in numerous areas, including the launch of two collaborative initiatives focused on student success, the Completion Initiative and the EDI (Equity, Diversity and Inclusion) Plan, creation of three new baccalaureate degrees (with four more in progress), 10 new associate degrees and nine new certificate programs. Additionally, the college has secured over $6.3 million in federal, state and foundation grant funds and increased scholarship donations by over 60 percent in three years.

Dr. Morrison Goings has successfully advocated locally, regionally and nationally on behalf of the college, leveraging the principles she developed through her career experience in Advancement. She served two terms as chair of the legislative committee for the State Board for Community and Technical Colleges. She has coordinated visits with legislators, and, through her advocacy, was instrumental in the technical college high school diploma bill being signed into law by the Governor earlier this year. As part of her government outreach, Dr. Morrison Goings served as a panelist for the League of Education Voters Annual Meeting in 2016. She previously was invited to the White House on two different occasions to speak on LWTech’s I-BEST program, and the college has hosted several forums and town halls. Dr. Morrison Goings serves on the boards of OneRedmond (economic growth) and Seattle Goodwill (workforce education), in addition to being a member of the Redmond Rotary. On the national level, she served on the AACC commission on Workforce and Economic Development, and is currently developing partnerships with Oregon Institute of Technology and British Columbia Institute of Technology to provide seamless educational opportunities for students.

Garnering support from their communities is an important aspect of a college president’s role. Dr. Morrison Goings is no exception. She’s demonstrated exceptional success by proactively ensuring she connects with all constituencies served by the college, including the board of trustees, foundation board, community organizations as well as local and regional businesses. She maintains her own President’s Advisory Council (PAC) representing various industry sectors such health care, aerospace, and technology. She also maintains an active, consistent speaking schedule with business and civic groups such as Rotary, Kiwanis, and local Chambers of Commerce.

Dr. Morrison Goings has a long history of leveraging public relations principles to advance the institution and is a long-time supporter of NCMPR. Her background in college advancement has been invaluable as a key element of her leadership. She previously served as a public information officer and marketing leader, and was Public Information Commission President in 2010-2011. It is because of this experience that Dr. Morrison Goings understands the values and principles of marketing and PR, and the positive impact they can have on the college.

Congratulations to Dr. Amy Morrison Goings for becoming NCMPR District 7’s Pacesetter of the Year.



Aimee Metcalf
District 7 Director
Central Oregon Community College, OR