Megan Smedley
Strategic Communications Administrator
Ashland Community & Technical College
Kentucky
I began my career as a teacher before making an unexpected transition into journalism, accepting a position as an education reporter for a small-town newspaper. That experience became one of the most important foundations for my career in communications. As a reporter, I learned how to ask the right questions, identify the heart of a story, build relationships within a community and communicate information clearly to a broad audience. My background in education also taught me how to understand different audiences, meet people where they are and make information accessible.
After a newspaper downsizing led to my departure from journalism, I joined ACTC as an eLearning student support specialist. When an opportunity arose to assist the marketing and public relations department by writing a weekly press release, I accepted. That small assignment eventually led to the strategic communications administrator position I hold today.
Looking back, each chapter prepared me for the next. Teaching taught me to connect with people. Journalism taught me to tell their stories. Higher education gave me a mission worth communicating. Together, those experiences shaped the communicator I am today.
One of my major accomplishments since joining the college has been helping strengthen the way we tell our institutional story. I have worked to build stronger relationships with local media, develop more consistent and strategic news content, and create opportunities to showcase the accomplishments of our students, faculty, staff and alumni. I have also worked to make storytelling a more intentional part of our communications strategy rather than something we turn to only when there is an announcement to make.
One of the things I enjoy most about working in higher education is that there is never a shortage of meaningful stories to tell. Behind every program, achievement, scholarship, event or initiative are people whose lives are being changed in some way.

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