Webinar: Creating and Maintaining an Agile Digital Strategy

December 4, 2018

2 p.m. Eastern  •  1 p.m. Central
12 Noon Mountain  •  11 a.m. Pacific

Digital has to be a major part of your college's marketing strategy. Today's current and potential community college students are online 24/7, and digital tactics are highly successful in reaching them and moving them to action.

But with tight budgets and offices that are short-handed, how are you supposed to create, fine-tune and maintain a digital marketing strategy that stays in step with the rapidly changing technology?

This 90-minute webinar provides an outline for marketing professionals to use when developing a strategic digital plan to ultimately influence potential students to enroll and current students to return. Specific topics include:

  • Setting realistic, measurable goals.

  • Developing audience personas that will provide the basis of your digital strategy.

  • Exploring which digital tactics should be used at the various stages of a student's academic journey, from awareness, to consideration to decision.

 About the Presenter 

  • Kathi Swanson, Ph.D.
    President
    CLARUS Corporation
    Alliance, Nebraska

Kathi Swanson is president of CLARUS Corporation, a marketing and research firm that has worked exclusively with community colleges for the past 30 years. She is a popular speaker at NCMPR district and national conferences and brings a wealth of knowledge in the arena of digital marketing and research. She has a doctorate in marketing from Texas A&M University. 

Registration Fee

$150 NCMPR Members

Registration is open to members only. Join Now.

The fee covers:

  • A single connection with no limit to the number of viewers. (For the best value, pack a room full of people.)
  • A copy of the presenter's PowerPoint, which will be distributed after the live broadcast.

Note: The fee does NOT include a recording of the webinar. Recorded versions of NCMPR webinars are available for viewing on demand at an additional cost.