Webinar: Crafting Compelling Stories Through Government Relations During This Election Season

August 21, 2024

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REGISTRATION IS CLOSED.


2 p.m. Eastern • 1 p.m. Central 
Noon Mountain • 11 a.m. Pacific 


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Discover how to harness your college’s legislative affairs and government relations programs to amplify your branding and institutional storytelling efforts. Join us to learn how you can work with your government relations team to ensure your key messages reach a broader audience within your service area, while educating your college community through messaging, education and support services during election season. Gain actionable insights and unlock the potential of your college’s government relations initiatives to elevate your storytelling and institutional profile within the community.

Key Takeaways:

In this insightful session, Jeff Julian will cover:

  • Effective Storytelling Techniques: Methods for seamlessly integrating legislative affairs and government relations work into your college’s key messages and storytelling efforts.
  • Impact Measurement and Reporting: Approaches for measuring the effectiveness of your legislative/government relations efforts and reporting successes to institutional leadership and your community members.
  • Civic Engagement Planning: Strategies for "Get Out the Vote" messaging to your students and supporting your college community during a divisive election season.

 

 
Jeff Julian
Chief of Staff and VP of External Affairs
Harper College, Illinois

Jeff Julian oversees communications, community relations, marketing, and legislative affairs/government relations at Harper College in Palatine, Illinois. He played a key role in securing the release of $42 million in capital funds for the college's student center and led the communications efforts for the college's successful $180 million capital referendum campaign. Previously, Jeff has held positions as the executive director of communications at Harper College, the director of public awareness at the American Library Association, the executive director of communications at Elgin Community College, and the director of communications and external relations at Joliet Junior College. He's the immediate past president of NCMPR, serving on the executive board of directors. He served as NCMPR president from 2023-2024 and as the District 3 director from 2018-2021. 

 

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Registration includes:

  • A copy of the presenter's PowerPoint.
  • A recording of the live broadcast.