Webinar: The Power of Edutainment
September 23, 2026
Online
The NCMPR Webinar Series is a collection of free webinars featuring a variety of marketing and communication topics included as part of the annual NCMPR membership.
2 p.m. Eastern • 1 p.m. Central
Noon Mountain • 11 a.m. Pacific
Creating engaging, relatable and trending content that aligns with institutional goals is key to capturing students' attention and increasing engagement. Join us to learn how blending education and entertainment can transform your social media strategy—it’s the same approach that helped grow Rutgers University–Camden's Instagram from roughly 3,000 followers to nearly 12,000 in just one year.
In this webinar, you'll learn how to:
- Keep up with pop culture to know what students want to see—follow entertainment outlets, stay on top of trending TV, movies, sports, music and more, and then adapt relevant ideas for your institution.
- Collaborate with students and student ambassadors—meet regularly to learn what’s showing up in their feeds and what they want to see from your school’s social media pages.
- Be selective with trends—not every trend fits your institution, especially when it conflicts with your ethics policy or values.
- Compete with yourself, not other schools—get inspiration from other institutions, but focus on showing what makes your own campus special.
Christina Hernandez
Rutgers University-Camden in New Jersey
Christina leads the Rutgers University–Camden social media strategy and digital engagement efforts. Since joining Rutgers–Camden, she's grown the university's Instagram through data-informed strategy and authentic community engagement. She's passionate about helping others use social media as a tool for recruitment, storytelling and relationship-building.
Julie Martin
Cape Fear Community College in North Carolina
Julie is her college’s social media and communications manager, leading social media strategy and creating engaging content that strengthens connections with students and the broader community. She’s also a Cape Fear Community College alumna and has a degree in communication and public relations from the University of North Carolina at Charlotte.
Register today
Registration is free to members. Not a member or need to renew?