How to Prove Marketing is Working

How to Prove Marketing is Working

Pam Cox-Otto, Ph.D., CEO, Interact Communications, WI

Broadcast Date: May 3, 2016

Explains why marketing shouldn't be the scapegoat when enrollment goes down. Explores how to identify the critical data, how marketing should be driving analytics, and how to effectively measure your marketing efforts.

Duration: 1:38:41

Cost to view: $99.00

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