Who is Gen Z? And What Do They Mean for Marketing?

Who is Gen Z? And What Do They Mean for Marketing?

Pam Cox-Otto, Ph.D., CEO, Interact Communications, WI

Broadcast Date: April 26, 2016

Defines key characteristics of Gen Z and how to integrate this population into your college's marketing plans.

Duration: 1:35:40

Cost to view: $99.00

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