Creating and Managing a Research-Driven Marketing Program
Terri Giltner, System Director of Marketing and Communications, Kentucky Community and Technical College System
Broadcast Date: November 27, 2012
Shows how the Kentucky Community and Technical College System has established a system-wide research culture that guides all marketing efforts across the system's 16 colleges. Also provides inexpensive, do-it-yourself research tools for those who can't afford to hire outside help.
Duration: 1:20:36
Cost to view: $99.00