Media Buying: Finding the Right Mix on a Limited Budget
Darby Dwyer, Marketing Specialist, MorningStar Media Group, IL
Broadcast Date: January 25, 2011
Delves into the science behind efficient media planning and buying, with emphasis on turning your advertising budget (from TV to online, from print to radio) into measurable impressions and leads.
Duration: 1:31:21
Cost to view: $99.00