2025 District 1 Rising Star
Andre Michael Anderson
Social Media Engagement Manager
Montgomery College
Rockville, MD
What are some of Andre’s accomplishments at Montgomery College? He played a leading role in launching the college’s award-winning presidential video series, Bow Ties & Backpacks, helping shape President Jermaine Williams’ authentic social media presence. Andre’s creative direction, filming and collaborative spirit helped transform the series into a standout success, doubling Instagram engagement, increasing LinkedIn video views and building collegewide connection. Andre’s work managing social content for the college’s cable channel was so strong that when the department reorganized, he was promoted to social media engagement manager. He now leads the president’s social media presence and plays a key role in the college’s broader digital strategy.
What characteristics make Andre stand out in the field? Andre is driven by empathy and curiosity. His infectious energy elevates every project. His emotional intelligence and storytelling instincts make him a trusted creative partner who brings out the best in those around him no matter the task, be it capturing a student’s story or coaching a college leader for on-camera content. Andre is especially skilled at helping leaders show up as their authentic selves. His work with the president helped shift the college’s leadership voice from formal to relatable, expanding reach and engagement in the process.
What top skills does Andre bring to Montgomery College? Andre brings a powerful mix of technical talent, creative vision and collaborative strength. He is an award-winning multimedia creator who films, edits, directs and voices high-profile content, always keeping a keen eye on brand alignment and audience impact. He is a master at identifying compelling stories, especially those centered on students, and works seamlessly with analytics and distribution teams to maximize reach.