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April 11, 2018

Let Your Experts Shine With Do-It-Yourself Marketing

by Linnie S. Carter, Ph.D., APR

and Amanda Griesser

HACC, Central Pennsylvania’s Community College, is a household name in our region. This means that after we’ve turned off our work brains in the evenings or on the weekends, we regularly run into people who have a connection to the school or are curious to know more.

February 28, 2018

An Important Lesson

by Ellen Davis

Those of us who work in academia often take for granted that everyone else understands all the terms we use. Read More...

February 1, 2018

From Complaint to Favorable Comment – Thanks to Facebook

by Ellen Davis

We all know that many people these days take to social media to air
their complaints. And complaints about community colleges are no
exception.

January 10, 2018

A New Year’s Resolution for Marketers

by Jaclyn Y. Garver

If the culture at your college is anything like that at mine, then the marketing office is occasionally looked at as “The Fixer” – that sometime superhero who’s called upon to repair all sorts of ills:

December 20, 2017

Celebrate Good Times (It’s good for productivity!)

by Christine Payton

The communication and marketing office at a community college remains busy no matter the season. There’s no downtime, really. Media requests don’t wait, and messages on social media can’t wait. We’re on a go-go-go schedule.

December 13, 2017

How Combining Passion and Advocacy Raised Funds to Benefit Students

by Linnie S. Carter, Ph.D., APR

and M. Pamilla Saylor

“Make hay while the sun shines,” a 16th-century English proverb, is good
advice for today’s marketing communication professionals in higher
education.

November 13, 2017

Embrace Your Team’s Quirks!

by Linnie S. Carter, Ph.D., APR

and Amanda Griesser

Whether you like it or not, the people you work with become your extended family. As with any family, when many different personalities come together, things can get interesting fast.

November 2, 2017

On the Road: Districts 1 and 7

by Michele Kersten-Hart, NCMPR President

NCMPR conferences provide wonderful opportunities to pick and choose
presentations on timely topics of particular interest to you. Read More...

October 9, 2017

Changing Currents

by Michele Kersten-Hart, NCMPR President

On Oct. 1, I began my travels to each of NCMPR’s district conferences in
my role as president. What better way to start than to visit my home
District 3, which partnered with District 5 in a joint conference,
“Changing Current,” in Davenport, Iowa, on the Mississippi River. Read More...

October 2, 2017

Lessons Learned From a Bomb Threat

by Linnie S. Carter, Ph.D., APR

and M. Pamilla Saylor

The hustle and bustle of college life was abruptly disrupted at HACC,
Central Pennsylvania’s Community College, in December 2015 when an
unidentified caller said a bomb would detonate at the institution’s
largest campus at noon – in less than 75 minutes.


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