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April 27, 2017

Including the Student Voice and Perspective

by Linnie S. Carter, Ph.D., APR

and Amanda Griesser  
At HACC, Central Pennsylvania’s Community College, we make sure that students are at the forefront of everything we do, including our integrated marketing communication efforts. If you see something related to HACC – whether it’s on our website, a print piece, in an email or on social media – the odds are very high that you are looking at a HACC student or successful graduate of our programs.

April 5, 2017

Print Your Pictures! A solution for getting your memories off your phone and into your hands

by Erin Edlund, NCMPR District 5 Director

In my life of marketing, babies, puppies and fun, there are lots of photos. My problem, though, was that photos (especially those of my family) tended to not leave my phone. Sound familiar?

March 22, 2017

NCMPR – It's All About the Networking

by Kathleen Corbalis, APR, NCMPR Social Media Manager

"I have just one word for you, Kathy ...'WinFax.’”  Well, that's not exactly how my NCMPR story started, but it was close.

March 16, 2017

Five Years and Counting: the Stories Continue

by Anne Krueger

This month marks my five-year anniversary as communications and public information director at the Grossmont-Cuyamaca Community College District in eastern San Diego County, California.

February 28, 2017

The Superhero Six

by Michele Kersten-Hart, NCMPR Vice President/President-Elect

Marketing and communication specialists at community colleges are like superheroes who are trying to increase enrollment in a single bound, all while budgets are getting cut faster than a speeding bullet.

February 3, 2017

Recruitment from Within: One College’s Retention Marketing Experience

by Erin Edlund, NCMPR District 5 Director

It’s a relatively well-known fact among marketing professionals that the cost of recruiting a new customer is up to five times the cost of keeping an existing one.

December 19, 2016

Postcard from Pensacola Beach, Florida: Visiting the District 2 Conference

by Jennifer Boehmer, NCMPR President

“Why do we love the sea?” once wrote the painter Robert Henri. “It is because it has some potent power to make us think things we like to think.”

December 16, 2016

Learn to Love Your Meetings

by Anne Krueger

There are few things worse in our workday than a bad meeting. When I’m
at a meeting that isn’t going well, my mind wanders. I start thinking
about all the work I could be doing at my desk or what I’ll be making
for dinner tonight.

November 17, 2016

Postcard from Ann Arbor, Michigan: Visiting the District 3 Conference

by Jennifer Boehmer, NCMPR President

“M” is for Michigan! And when you visit the quintessential and charming college town of Ann Arbor, the big gold “M” of the University of Michigan stadium won’t let you forget it. The “M” is a symbol of pride seen everywhere, but as it turned out, “M” is also for “motivation,” “memories” and “making connections” thanks to a stellar conference program presented by talented district director Kayte Hamel and the District 3 team.

November 11, 2016

Evolving the Community College PR Office for the Digital Age

by Leigh-Anne Lawrence

The ongoing demand for digital content – video, social media, and online and mobile advertising – continues to be a challenge for many community colleges. Limited resources, shrinking budgets and small staff sizes make it difficult to keep pace in a world where traditional and online campaigns must seamlessly align, and marketing content has to be produced on a continual basis just to stay competitive.


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