Job Postings

Director of Media and Marketing Relations

Open Date: May 30, 2018
Open until filled

Piedmont Virginia Community College
Charlottesville, VA

For more information contact:
Jamie L. Wills-Payne
Human Resources Assistant
(434) 961-6567
jwills-payne@pvcc.edu

Responsibilities:

Oversee media relations and maintain outstanding relationships with reporters, editors, and producers to create favorable media coverage and public opinion.
Lead the Office of Marketing and Media Relations, which involves strategic planning, budget stewardship, supervision of full-time employees, and supervision as needed of advertising agencies, designers, video production companies, photographers, printers, digital publishers, mail processing and other vendors.
Manage the PVCC brand - a promise of providing opportunity, access and excellence to residents of the College's service region. • Research, develop, execute and evaluate strategic marketing plans, and multi-media marketing campaigns for the College within budget and by deadlines.
Research and pursue new market opportunities.
Oversee the College's Web site in partnership with the IT Office.
Produce the College's Annual Report, marketing collateral materials and other print and digital publications.
Advise the College's administration about marketing and communication strategies appropriate for new initiatives and developing situations.
Provide marketing and communications support to PVCC divisions and offices.
Serve on the College's Emergency Response Team and Enrollment Management Committee.
Contribute to a culture of excellence that is founded in continually exhibiting a positive nature, professionalism, and productivity.