October 30, 2018
Why isn't our event getting front-page coverage? Why doesn't the local news station highlight my program? Why doesn't anyone know about the great things we're doing?
Sound familiar? It's always been a challenge to get the news media's attention and now, with the decline in the number of media outlets and working journalists, it's harder than ever before. Unfortunately, the expectations of your faculty and administration are not shrinking, which places added burden on your marketing department to get your college's news out there. Moreover, with the advent of social media and other digital marketing channels, the need for content has only increased.
All is not lost. In fact, it's time to consider becoming your own news outlet. This 90-minute webinar examines how to tell your college's story in ways that not only drive traffic to your website and social channels but also make you an even more valuable asset to your local media partners.
Specific topics include: how to set up your own online newsroom, starting with conducting an audit and then identifying goals and desired outcomes; selecting an online platform that's best suited for your college's needs; developing an editorial calendar; launching the site and getting the word out about it; and monitoring results and analytics. The webinar also features a "tour" of the online newsroom at South Texas College.
Daniel Ramirez is a data-driven marketing and communication professional with more than 16 years of experience in higher education. As the director of PR and marketing at South Texas College, he oversees a team of 25 communication professionals and manages the college's marketing, external communications, and branding policies and initiatives. He has a degree in mathematics from the University of Texas-Pan American and specializes in the areas of strategic communication, digital strategy, integrated marketing, advertising and branding.
$150 NCMPR Members
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The fee covers:
Note: The fee does NOT include a recording of the webinar. Recorded versions of NCMPR webinars are available for viewing on demand at an additional cost.