2021 District 7 Communicator

2021 District 7 Communicator

Leslie Shattuck
Executive Director of Marketing and Communications
Lake Washington Institute of Technology
Kirland, WA

Leslie Shattuck has spent more than 25 years working in advertising, marketing, communications and public relations. She’s placed hundreds of editorial stories in online and broadcast media and created successful advertising and marketing campaigns. She has managed high-level media events, including a national press conference in the White House; and she was the media director for Archbishop Desmond Tutu’s five-day visit to Seattle, which launched the Desmond Tutu Peace Foundation. She has supervised award-winning marketing and advertising campaigns and community partnerships and is a crisis communications expert.

Her contributions have made a significant difference at Lake Washington Institute of Technology (LWTech). For example, Shattuck created its Economic Recovery Community Consortium (ERCC), connecting students to local industry, highlighting how education and industry work together to build and shape the state’s workforce. 

LWTech was the first college in the country impacted by COVID, and Shattuck created a PR campaign around that one-year anniversary, partnering with the governor’s office and Rep. Suzan DelBene’s office on media outreach. The campaign shared what the college has accomplished on behalf of students over the past year, resulting in several local and national stories that featured students directly impacted by COVID in the early days of the pandemic. The Chronicle of Higher Education featured the experience in its Campus Zero articles.

“Together, Leslie and I worked for three weeks together in the City of Kirkland’s Emergency Operations Center, fielding nearly 200 media calls and communicating continuously and strategically with the college community,” writes Amy Morrison, Lake Washington Institute of Technology president and Shattuck’s nominator.

Shattuck also created a 12-month series on getting back into the workforce during and after the pandemic with Sound Publishing newspapers. She worked with the governor’s office and other leaders to create robust editorial content.

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